Which of the following companies would have the LEAST bargaining power with its suppliers?
A) A company that is involved in mass production of goods to cater its expanding customer base
B) A company that actively caters to a broad price-sensitive customer base
C) A company that generates high quality product components from easily available raw materials for a broad customer base
D) A company whose products are highly popular and easily available across most supermarkets
E) A company that offers high-cost specialized products that could be used only by customers of a certain age group

Question

Quizplus · Accepted Answer

A company offering high-cost specialized products for a niche market would have less bargaining power with suppliers due to its limited customer base and dependency on specific materials or components.

Which of the Following Companies Would Have the LEAST Bargaining