An example of _____ would be the travel industry where the Internet connects customers directly to an airline to purchase tickets and travel agents no longer play an important role in the process.
A)crowdsourcing
B)differentiation
C)disintermediation
D)encryption

Question

Quizplus · Accepted Answer

Disintermediation refers to the use of the Internet as a delivery vehicle,whereby intermediate players in a distribution channel can be bypassed.The travel agent industry is a good example of where disintermediation has occurred.Now,you can connect directly to an airline and purchase tickets,often receiving bonus mileage if you do.The Internet has disintermediated travel agents,since you need them less.

An Example of _____ Would Be the Travel Industry Where