The marketing department of Ebony,a new hotel chain,needs to determine the number of people who visited the company's Web site over the last two months.Which of the following metrics should the department use?
A)Unique visitors
B)Total hits
C)Conversion rate
D)Page exposures

Question

Quizplus · Accepted Answer

Total hits is a common Web-centric metric.It refers to number of visits to a Web site,many of which may be by the same visitor.

The Marketing Department of Ebony,a New Hotel Chain,needs to Determine