Harriet,a patisserie maker,recently advertised her services on a popular event management company Web site.After the holiday season,she wanted to know whether the advertisement generated sufficient traffic to her own Web site.Which of the following metrics will help determine this?
A)Conversion rate
B)Total hits
C)Unique visitors
D)Click-through

Question

Quizplus · Accepted Answer

Click-through is a Web-centric metric which refers to the count of the number of people who visit a site,click on an ad,and are taken to the site of the advertiser.

Harriet,a Patisserie Maker,recently Advertised Her Services on a Popular Event