To assess how customers perceive a company's products,management may study:
A)the number of customer complaints.
B)the number of warranty claims.
C)the number of products returned.
D)the cost of repairing returned products.
E)All of these measures.

Question

Quizplus · Accepted Answer

To get a comprehensive and accurate understanding of how customers perceive a company's products, it is essential to consider all of these measures. The number of customer complaints, warranty claims, and returned products can indicate the extent of dissatisfaction or issues with the products. The cost of repairing returned products can also provide insights into product quality or design problems. Overall, analyzing all of these measures can help management identify areas that need improvement and make more informed decisions to enhance customer experience and satisfaction.

To Assess How Customers Perceive a Company's Products,management May Study