In the Hilton example,the sampling frame is made up of the _____.
A) list of Hilton Honors club members
B) list of guests staying at any Hilton hotel during a designated period of time
C) list of the top 10% of Hilton Honors club members
D) list of the 90% of Hilton Honors members who are not brand loyal
E) list of guests at Hilton's top competitors
Correct Answer:
Verified
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