The generic types of competitive strategies include
A) build market share, maintain market share, and slowly surrender market share.
B) offensive strategies and defensive strategies.
C) low-cost provider, broad differentiation, best-cost provider, focused low-cost, and focused differentiation.
D) low-cost/low price strategies, high-quality/high price strategies, and medium quality/medium price strategies.
E) price leader strategies, price follower strategies, technology leader strategies, first-mover strategies, offensive strategies, and defensive strategies.

Question

Quizplus · Accepted Answer

The generic types of competitive strategies are generally classified into five main categories: low-cost provider, broad differentiation, best-cost provider, focused low-cost, and focused differentiation. These strategies are described in Porter's Generic Competitive Strategies model and are based on how a company competes in the market, cost leadership, differentiation, or a combination of both. Choices A, B, D, and E do not accurately represent the main types of competitive strategies.

The Generic Types of Competitive Strategies Include