Achieving a differentiation-based competitive advantage can involve
A) incorporating product attributes and user features that lower a buyer's overall cost of using the product.
B) incorporating features that raise the performance a buyer gets from using the product.
C) incorporating features that enhance buyer satisfaction in non-economic or intangible ways.
D) delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match.
E) All of these are viable ways of building competitive advantage via differentiation.

Question

Quizplus · Accepted Answer

Achieving a differentiation-based competitive advantage can involve incorporating product attributes and user features that lower a buyer's overall cost of using the product, incorporating features that raise the performance a buyer gets from using the product, incorporating features that enhance buyer satisfaction in non-economic or intangible ways, and delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match. All of these are viable ways of building a competitive advantage via differentiation.

Achieving a Differentiation-Based Competitive Advantage Can Involve