Which of the following is not a factor that causes buyer bargaining power to be stronger?
A) Some buyers are a threat to integrate backward into the business of sellers and become an important competitor.
B) The industry is composed of a few large sellers and the customer group consists of numerous buyers that purchase in fairly small quantities.
C) Buyers have considerable discretion over whether and when they purchase the product.
D) Buyers purchase the item frequently and are well-informed about sellers' products, prices, and costs.
E) The costs incurred by buyers in switching to competing brands or to substitute products are relatively low.

Question

Quizplus · Accepted Answer

A few large sellers in an industry have more bargaining power over numerous buyers who purchase in small quantities. This imbalance of power makes it difficult for buyers to negotiate better prices or terms. Therefore, this scenario weakens buyer bargaining power.

Which of the Following Is Not a Factor That Causes