Which one of the following is not a characteristic of an effectively-worded strategic vision statement?
A) Directional (is forward-looking, describes the strategic course that management has charted and the kinds of product-market-customer-technology changes that will help the company prepare for the future)
B) Easy to communicate (is explainable in 10-15 minutes, can be reduced to a memorable slogan)
C) Graphic (paints a picture of the kind of company management is trying to create and the market position(s) the company is striving to stake out)
D) Consensus-driven (commits the company to a "mainstream" directional path that almost all stakeholders will enthusiastically support)
E) Focused (is specific enough to provide guidance to managers in making decisions and allocating resources)

Question

Quizplus · Accepted Answer

While consensus is important in developing a vision statement, it should reflect a bold and ambitious direction that may not be universally agreed upon. A strategic vision statement should be aspirational and challenging, and may require some stakeholder buy-in and persuasion to achieve. Therefore, a consensus-driven approach may result in a vision statement that is too safe and lacks differentiation from competitors.

Which One of the Following Is Not a Characteristic of an Effectively-Worded