Regarding marketing strategy planning:
A) trends in the external market environment may make a potential opportunity more or less attractive.
B) marketing managers implement marketing STRATEGIES-NOT marketing plans.
C) the market environment may force marketing managers to change target markets-but their marketing mixes usually are not affected.
D) it is easier in large firms because marketing managers can count on specialists to plan each of the "four Ps."
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A thorough understanding of the market requires careful analysis of customers' needs, current or prospective competitors, and the firm's own objectives and resources. Similarly, trends in the external market environment may make a potential opportunity more or less attractive.

Regarding Marketing Strategy Planning