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A Penetration Pricing Policy

Question 183

Multiple Choice

A penetration pricing policy


A) tries to sell the whole market at one low price.
B) tries to sell the top of the market at a high price.
C) is used when demand for the product involved is inelastic.
D) usually involves a slow reduction in price over time.
E) is used when the firm does not expect strong competition soon after its product is introduced.

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