How Should the Advertising Objectives of a Firm Be

How should the advertising objectives of a firm be?

A) They should be more specific than personal selling objectives.
B) They should be decided by the creative experts who work with advertising agencies.
C) They should not grow out of the firm's overall marketing strategy.
D) They should be set by the advertising manager, not the marketing manager.
E) They should be determined by the kind of advertising that is required.