American Tourister, Inc.-a producer of luggage-is planning to introduce a new product line. The marketing manager is having her sales force call on retailers to explain American Tourister's consumer advertising plans, the unique features of the new luggage, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. This is an example of:

Question

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This situation is an example of a "pushing" policy, where the manufacturer is actively promoting the product to the retailers and distributors to encourage them to push the product to the end consumer. The marketing manager is providing information and incentives to the sales force to help them push the new luggage line to retailers and increase sales volume and profit margins.