A "Good" Retail Strategy Planner Knows That

A "good" retail strategy planner knows that

A) it's a mistake to try to develop a strategy that isn't equally appealing to all social class groups.
B) the failure rate among beginning retailers is quite high.
C) emotional needs are more important than economic needs in choosing a retailer.
D) it's a mistake to try to develop a strategy that isn't equally appealing to all income groups.
E) it should try to appeal to all target markets.