_______ is a multichannel selling approach where a single retailer provides a seamless customer experience from desktop computer,mobile device,telephone,or brick-and-mortar store.

Question

Quizplus · Accepted Answer

When consumers go to a brick-and-mortar store to inspect a product (a showroom) and then purchase from an online retailer with a lower price, this practice is called showrooming.
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_______ Is a Multichannel Selling Approach Where a Single Retailer