A study of 20,000 online shoppers in Europe in their shopping behavior.Which of the following statements is NOT true?
A) Seven different segments were identified based on shopper needs.
B) French shoppers most often fell into the "time-oppressed optimizers" segment.
C) British shoppers were among the highest countries with "time-oppressed optimizers."
D) The "price-oriented bargain hunters" market segment preferred to shop at stores and rummage for bargains.
E) About 10% of Italians regularly purchase online.
Correct Answer:
Verified
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