Jane,a marketing manager for the Grocery SuperStore retail chain,fired up a computer program that gave her ready access to information about product availability and customer buying.The program helped her immediately set prices for bananas and cherries.This type of computer program is called ________.
A) a decision support system
B) data warehouse management
C) an Internet
D) market analysis software
E) raw data manager

Question

Quizplus · Accepted Answer

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

Jane,a Marketing Manager for the Grocery SuperStore Retail Chain,fired Up