Ford Motor Co."loaned" new Fiestas to social trendsetters who drove the cars as part of their Meals on Wheels responsibilities.When Ford asked them to write about their driving experiences on Facebook and Twitter,it was emphasizing which aspect of the 4Ps?
A) Product
B) Place
C) Price
D) Promotion
E) People
Correct Answer:
Verified
Q173: "Promotion" includes:
A) advertising.
B) personal selling.
C) sales promotion.
D)
Q176: A detailed plan for handling transportation and
Q181: When Herbal Essences offers "dollar-off coupons" to
Q188: When Herbal Essences tries to get shelf
Q190: The _ area of the marketing mix
Q191: From the perspective of the four Ps,
Q193: Coupons, samples, and point-of-purchase materials are examples
Q195: "Promotion" may include
A)personal selling to channel members.
B)point-of-purchase
Q195: Advertising is:
A) the designing and distribution of
Q199: _ refers to personal communication between a
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