If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets,it would be pursuing a ________ opportunity.
A) Diversification
B) market penetration
C) product development
D) mass marketing
E) market development
Correct Answer:
Verified
Q269: A S.W.O.T.analysis includes
A)strengths.
B)weaknesses.
C)opportunities.
D)threats.
E)All of these are included
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