The penetration growth strategy:
A) focuses on developing new products for the existing market.
B) relies on taking market share from competitors.
C) expands the firm's product offering with complementary products.
D) aims to take new products into new markets.

Question

Quizplus · Accepted Answer

The penetration growth strategy primarily aims at increasing market share within existing markets, often by drawing customers from competitors, rather than introducing new products or entering new markets.

The Penetration Growth Strategy