In a horizontal diversification strategy,growth:
A) involves taking a step back (up) the value-added chain.
B) occurs at the same level of the value-added chain.
C) involves taking a step forward (down) the value added chain.
D) involves opportunities unrelated to the existing value-added chain.

Question

Quizplus · Accepted Answer

In a horizontal diversification strategy, growth occurs at the same level of the value-added chain. This means the company expands its product or service offerings within the same industry or market segment. It does not involve moving up or down the value-added chain or pursuing unrelated opportunities.

In a Horizontal Diversification Strategy,growth