Road Rage is a sports goods manufacturing company based and founded in Plutonia.The company operates a subsidiary in Bradford,marketing products that are customized to appeal to the people of Bradford.In this case,Road Rage is following the _____ model.

Question

Quizplus · Accepted Answer

The multinational model,sometimes referred to as multidomestic,uses subsidiaries in each country in which the company does business and provides a great deal of discretion to those subsidiaries to respond to local conditions.Because of this autonomy,each multinational subsidiary can customize its products and strategies according to the tastes and preferences of local consumers.

Road Rage Is a Sports Goods Manufacturing Company Based and Founded