Sugarless Specialties manufactures a variety of sugar-free desserts and is widely known in the country of Rhodia.Sugarless plans to acquire a small firm named Rocky Tops that makes sugar-free hard candies.Because of concerns about obesity in Rhodia,the market for sugar-free hard candies is increasing at a growing rate.However,Rocky Tops's poor popularity in the market has caused it to go into loss.Rocky Tops is most likely a _____ according to the BCG matrix.

Question

Quizplus · Accepted Answer

A business,such as Rocky Tops in the scenario,is a question mark because it has a weak competitive position (not well-known in the country of Rhodia)in a growing market.They require substantial investment to improve their position;otherwise divestiture is recommended.

Sugarless Specialties Manufactures a Variety of Sugar-Free Desserts and Is