Ranier Outdoor Clothing managers engage in an annual organizational assessment,trying to predict industry changes as well as possible opportunities and threats.They look at issues such as who their competitors are,current entry barriers,and what substitutes exist for their products.This assessment is called _____.

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The annual organizational assessment conducted by Ranier Outdoor Clothing managers focuses on predicting industry changes, opportunities, and threats by analyzing competitors, entry barriers, and substitutes. This process is known as environmental scanning, which helps organizations stay informed about the external environment and make informed strategic decisions.

Ranier Outdoor Clothing Managers Engage in an Annual Organizational Assessment,trying