Retailers Often Say They Are "Going to Market

Retailers often say they are "going to market." What does "market" mean in this context?

A) a shopping center in which the firm plans to open a new store
B) a concentrated area where vendors are permanently located and show new merchandise during certain times of the year
C) a geographic location where the retailer anticipates remarkably good prospects for above average levels of sales
D) the target consumers at whom a line of merchandise will be aimed
E) the intention to price merchandise at whatever the "going rate" happens to be in a particular location