Which of the following is NOT true in describing positioning?
A) A retailer builds customer loyalty by developing a clear,distinctive image of its retail offering.
B) Positioning reinforces the image in the retail manager's mind.
C) A retailer consistently reinforces its image through merchandise and service.
D) Positioning involves the design and implementation of a retail mix to create an image of the retailer in the customer's mind relative to its competitors.
Correct Answer:
Verified
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