Calvin is the CEO of Centaur Inc. The company has incurred a loss as it has lost one of its key clients. Calvin needs to inform the owner of the company and the board of directors about this issue. In this case, which of the following mediums would be suitable for Calvin?

Question

Quizplus · Accepted Answer

The richest media are more personal than technological, provide quick feedback, allow lots of descriptive language, and send different types of cues. Thus face-to-face communication is the richest medium because it offers a variety of cues in addition to words: tone of voice, facial expression, body language, and other nonverbal signals. It also allows more descriptive language than, say, a memo does. Since Calvin's discussion with the board involves a complex problem, face-to-face communication would the most suitable medium.

Calvin Is the CEO of Centaur Inc