Très Chic, a cosmetics manufacturer, assumes that people all over the world will view and use its products in the same way. Therefore it produces exactly the same makeup products, using the same color palettes, in several countries with attractive labor rates, and offers them to all of its markets around the world. Très Chic uses the _____ model of international competition.

Question

Quizplus · Accepted Answer

The global model is designed to enable a company to market a standardized product in the global marketplace and to manufacture that product in a limited number of locations where the mix of costs and skills is most favorable. The global model has been adopted by companies that view the world as one market and assume that no tangible differences exist among countries with regard to consumer tastes and preferences.

Très Chic, a Cosmetics Manufacturer, Assumes That People All Over