A movement to market gender-neutral toys arose in the 1960s and 1970s.It was very successful in changing the kinds of toys that children played with.

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The movement to market gender-neutral toys did gain some traction in the 1960s and 1970s, but it was not very successful in significantly changing the kinds of toys children played with. The toy industry largely continued to market toys in a gender-specific manner, with many toys reinforcing traditional gender roles.

A Movement to Market Gender-Neutral Toys Arose in the 1960s