Which forces typically represent horizontal competition in a value chain?
A) rivalry among existing firms and supplier power.
B) potential entry and buyer power.
C) substitutes and potential entry.
D) buyer power and supplier power.

Question

Quizplus · Accepted Answer

Horizontal competition in a value chain typically involves substitutes and potential entry, as these forces directly compete with existing firms in the same market level.

Which Forces Typically Represent Horizontal Competition in a Value Chain