For Callaway Golf,one of the Largest American Golf Club Equipment

For Callaway Golf,one of the largest American golf club equipment manufacturers,the world market is a very big part of its total market for clubs.The golf industry has a strong worldwide appeal.The game is extremely popular in countries around the world including Scotland (golf's birthplace),England,Sweden,Spain,South Africa,South America,Australia,New Zealand,and Japan,where golf enthusiasm rises to unheard of levels.Many countries and continents from around the world are represented both professionally and at the amateur level in worldwide competitions.Golf enthusiasts from around the world follow the sport through televised tournaments,daily newspaper coverage,golf magazines,weekly golf journals,sports reports,as well as Internet websites.Golf-related websites are among the largest categories of Internet sites.However the golf market is also highly competitive with many other firms making golf clubs and related equipment.Which Global strategic market choice should Calloway use? Explain.