The objective of scenario building is to force executives to question their assumptions about the environments in which the company operates and incorporate into their planning the uncertainties that might profoundly affect their strategic and operational performance around the world.
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Q2: Knowledge that an individual has but that
Q3: To creative a sustainable competitive advantage,an international
Q7: International strategy helps firms to make choices
Q9: A multidomestic strategy tends to be used
Q10: The ultimate managers of strategic planning and
Q18: Scenarios are forecasts that extrapolate from past
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Q29: Objectives must be quantified in order to
Q32: When developing and assessing strategic alternatives, it
Q33: Objectives direct the firm's course of action,
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