Because large multinationals generate an average of nearly half of their revenues within their home region,some researchers have suggested that a regional strategy perspective is more appropriate than a global perspective.

Question

Quizplus · Accepted Answer

For the large majority of large multinational firms, an average of about 80 percent-not "nearly half"-of their worldwide revenues are generated within their home region of the three largest economic regions of North America, the European Union, and Asia. These data suggest that, at least for most companies and industries, the world marketplace is regional rather than global in nature.

Because Large Multinationals Generate an Average of Nearly Half of Their