An active and conscious effort to change an attitude through transmission of a message is referred to as

Name: An active and conscious effort to change an attitude through transmission of a message is referred to as
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Persuasion refers to the intentional effort to change someone's attitude through the transmission of a message. This can involve using persuasive techniques such as appealing to emotions or presenting evidence to support a particular argument.

An Active and Conscious Effort to Change an Attitude Through