Mashti Malone's Ice Cream Shop has two exotic ice cream flavors-Mashti and Mehdi Shirvani. These ice cream flavors are made up of ingredients like rosewater, orange blossom, and ginger. The California-based shop never advertised as its co-owners were happy with word-of-mouth advertising. But when the Food Network got a whiff of its exotic delights and decided to run a piece on the ice cream shop, its sales quadrupled. The Food Network provided _____ for the ice cream shop.

Question

Quizplus · Accepted Answer

The Food Network's coverage of Mashti Malone's Ice Cream Shop provided publicity for the shop, resulting in a significant increase in sales. Publicity refers to the amplification of news or information about a product or service by third-party sources, which in this case was the Food Network. The shop did not engage in advertising, nor did the Food Network actively manage news coverage through proactive or reactive measures, such as press releases or crisis communication. The Food Network's coverage can be considered a form of public relations, but the primary impact was in generating publicity for the ice cream flavors. Communications distribution is not relevant to this scenario because it does not involve the dissemination of targeted messages or content.

Mashti Malone's Ice Cream Shop Has Two Exotic Ice Cream