_____ is a promotional strategy non-sponsors use to capitalize on the popularity or prestige of an event or property by giving the False impression that they are also sponsors.

Question

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Ambush marketing is a promotional strategy used by non-sponsors to take advantage of the popularity or prestige of an event or property by creating the false impression that they are sponsors. This is done to gain exposure and attention without actually paying for sponsorship rights.

_____ Is a Promotional Strategy Non-Sponsors Use to Capitalize on the Popularity