Why is media planning a more complicated process today than it was 10 years ago?

Question

Quizplus · Accepted Answer

With the rise of digital media and social media platforms, audiences have become more fragmented and spread across various channels. This makes it more challenging for media planners to identify the most effective channels to reach their target audience.

Answer: A
 The advancement of technology in marketing research has made it possible to gather more detailed and nuanced information about consumer behavior and media consumption habits. This means that media planners have access to more data but require more time and resources to analyze and interpret this data to make informed decisions.

Answer: E
 The process of media buying and selling has become more streamlined and automated, thanks to programmatic advertising technology. This has made it easier for advertisers to purchase ad inventory across multiple channels, but it has not necessarily made media planning less complicated.

Why Is Media Planning a More Complicated Process Today Than