A podiatrist's office purchased advertising time on radio station KSTH. Four thousand different listeners heard the radio spots six times during a four-week period and another 2,000 heard the commercial three times during the same four-week period. Calculate the average frequency.

Question

Quizplus · Accepted Answer

The average frequency is calculated by dividing the total number of exposures by the total number of listeners. (4,000 listeners * 6 times) + (2,000 listeners * 3 times) = 24,000 + 6,000 = 30,000 exposures. Total listeners = 4,000 + 2,000 = 6,000. Average frequency = 30,000 / 6,000 = 5.

A Podiatrist's Office Purchased Advertising Time on Radio Station KSTH