In the food court of the Baybrook Galleria Shopping Center, napkin holders on each table have ads for different stores in the building, such as Sally's Shoes, TDX Sporting Goods, and HomeMart. Which term best describes this marketing tool?

Question

Quizplus · Accepted Answer

The napkin holders with ads for different stores in the Baybrook Galleria Shopping Center is an example of mall advertising. Mall advertising involves placing ads in shopping malls to reach a captive audience who are already in a shopping mindset. This can include ads on directories, kiosks, elevators, and even napkin holders in food courts.

In the Food Court of the Baybrook Galleria Shopping Center