Food Magazine Conducted a Research Study to Determine How Consumers

Food Magazine conducted a research study to determine how consumers really feel about fortified products. Some of the data used to produce the findings of the study were taken from a recent study conducted by Kraft Foods. The Kraft survey examined how important convenience of food preparation was to consumers. Food Magazine obtained _____ from Kraft Foods.

A) qualitative information
B) primary data
C) projective data
D) advertising information
E) secondary data