Retailers like The Home Depot use television, catalogs, the Internet, and magazines to transmit advertising messages to consumers. Which term refers to this advertising group?

Question

Quizplus · Accepted Answer

The group that transmits advertising messages to consumers through various channels such as TV, catalogs, Internet, and magazines is referred to as media. The term "clients" refers to the companies or organizations that hire advertising agencies or media companies to help create and distribute their advertising messages. "Suppliers" are typically businesses that provide goods or services to retailers or other businesses. "Creative boutiques" are small advertising agencies that specialize in creating highly creative and innovative advertising campaigns for clients. "Communication networks" can refer to various types of networks that enable communication, including social networks, telecommunications networks, and others.

Retailers Like the Home Depot Use Television, Catalogs, the Internet