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A Full-Service Advertising Agency

Question 58

Multiple Choice

A full-service advertising agency:


A) supplies both advertising and nonadvertising services in all areas of communications and promotion.
B) is unlikely to produce annual reports, trade show exhibits, or sales-training material.
C) is normally classified as generic, specialist, or entrepreneurial.
D) works on a contractual basis and does not accept commissions.
E) focuses on local and regional advertising needs.

Correct Answer:

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