Which of the following is a current trend in advertising?

Question

Quizplus · Accepted Answer

The creation of small specialty advertising agencies is a current trend in advertising, as there is a demand for more personalized and niche advertising campaigns.

Answer: D 
 There is not currently a trend of increased use of commissions by large advertisers, a decline in the use of integrated marketing communications, or a decrease of audience empowerment. However, there is an increase in the importance of traditional media, such as TV and radio, despite the growth of digital media.

Which of the Following Is a Current Trend in Advertising