Benjamin Franklin was known to use illustrations in his ads, which was a unique and innovative approach at the time. While he did not pioneer the use of copy or eliminate clutter or white space, he did use visuals to capture attention and convey messages in his advertisements.

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Benjamin Franklin

Question 48

Multiple Choice

Benjamin Franklin:

A) was the first American known to use illustrations in ads.
B) was the first to print color ads.
C) was the first American to use copy in ads.
D) printed ads with no clutter.
E) minimized white space in ads.

Correct Answer: