Firms Are Willing to Offer Generous Rebates Because

Firms are willing to offer generous rebates because

A) the retailer and manufacturer always split the cost.
B) rebates increase sales, but few customers actually apply for the rebate.
C) they are easier for the consumer to use than are coupons.
D) rebates are the only type of sales promotion proven to affect sales.
E) they tend to generate repeat customers.