If you ever watched a television commercial and at the end of the message wondered what it was promoting, you may have had trouble __________ the IMC message.

Question

Quizplus · Accepted Answer

Decoding refers to the process of interpreting and understanding the message being communicated. In this scenario, the person watching the commercial is having difficulty understanding the intended message, which would require proper decoding.

If You Ever Watched a Television Commercial and at the End