Price is often the most challenging of the four Ps to manage, partly because it is often ______________ in developing marketing strategies.
A) the least important aspect
B) treated as an afterthought
C) calculated by senior consultants
D) difficult to calculate markups
E) the subject of cross-shopping differentiation

Question

Quizplus · Accepted Answer

Price is often not given sufficient attention during the development of marketing strategies and is frequently considered as an afterthought. This makes it a challenging aspect to manage.

Price Is Often the Most Challenging of the Four Ps