Health clubs often use a low introductory offer price to get people to join their club.These low prices represent a _______ pricing strategy.
A) maximizing profits
B) target profit
C) target return
D) status quo
E) sales orientation

Question

Quizplus · Accepted Answer

A sales orientation pricing strategy is focused on increasing sales volume rather than maximizing profits or achieving a specific target return. The low introductory offer price is aimed at attracting new customers and increasing the club's membership base. By offering a low price, the club may be able to generate interest and persuade potential customers to sign up, ultimately leading to increased revenue over time.

Health Clubs Often Use a Low Introductory Offer Price to Get