A customer orientation toward pricing implicitly invokes the concept of
A) knowing the dimensions of the target market.
B) positioning.
C) the income effect.
D) value.
E) profit.

Question

Quizplus · Accepted Answer

A customer orientation toward pricing means that pricing decisions are made with the value that the product or service offers to the customer in mind. This means taking into account factors such as the customer's perception of the product's benefits, the availability of alternative products, and the customer's willingness to pay. Therefore, the concept of value is implicitly invoked in a customer-oriented pricing strategy.

A Customer Orientation Toward Pricing Implicitly Invokes the Concept of